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If you plan to get into digital marketing, you would probably have the question, “Is digital marketing profitable?”

The straightforward answer is “YES”.

If you want to learn more regarding digital marketing and the profitable way of doing it, then make sure to read this blog.

What is digital marketing?

All forms of online marketing, such as affiliate marketing, email marketing, social media marketing, pay-per-click (PPC) advertising, etc., come under digital marketing.

In simple terms, digital marketing refers to online marketing.

Having discussed digital marketing, we will quickly explain the requirements of digital marketing.

Requirements of digital marketing

The following are the requirements to do the digital marketing business.

1. Acquire the skills

The first requirement of digital marketing is acquiring the skills. If you’re wondering what those skills are, we have listed some of them below:

• SEO (Search Engine Optimization): Leaning SEO is essential to succeed in digital marketing and other online businesses. In general, SEO refers to optimizing a website and its content to rank higher on search engines like Google.
• Keyword research: Good keyword research is essential if you want to make the content rank higher on Google or other search engines. If you learn SEO, you will be thorough with keyword research because keyword research is a part of SEO. To perform keyword research, you can use keyword research tools like Ubersuggest, Wordtracker, etc.
• Designing website/landing pages: Some clients may not have a landing page or a website. In this situation, creating a good landing page or website becomes your responsibility. So, you should acquire the skill of designing an attractive website and landing page. 
• Email marketing: Email marketing is one among the best and the most effective forms of online marketing. So, as a digital marketer, you must be familiar with email marketing to satisfy your clients.
• Graphic designing: For social media marketing, of course, you will need to design attractive and professional posts for clients to post on their social media accounts. Also, to run pay-per-click advertisements on platforms like Facebook and Instagram, you need to create good quality posts to attract people. You can hire graphic designers, but they can be pretty expensive. So, at the initial stage, we suggest you do the graphic designing yourself.

2. Choose a niche

Some people might be against us on this point. But, we request you, please read what we have to say. 

Say you like cars. Now, you can market car-related products much easier and better compared to marketing products of other niches. This is because you already know cars.

Similarly, if you are the only person in your team, and if you get clients asking you to market a product you don’t know about, you will have a tough time and won’t provide high-quality service.

So, initially, till your business grows and your team members increase, we highly recommend sticking to the niches that you already know.

3. Website

Like all other businesses, having a website is essential for digital marketing business as well.

Sure, not all of you are familiar with coding, HTML, etc., but you don’t have to worry about it. Nowadays, creating a website has become super easy and affordable. All you have to do to create a website is purchase the hosting and domain name for your website. Once purchased, you can install WordPress from your hosting provider itself.

That’s it, guys! You have successfully created the website. Since the website is ready, choose a good theme and start publishing content.

4. Social media accounts

If you get into digital marketing, you must have accounts on all popular social media platforms like Facebook, Instagram, Twitter, etc. This will help in increasing your brand awareness.

Once you have created the account, start publishing high-quality content that attracts people. Be noted that the clients you get through social media platforms are organic (i.e., you aren’t paying for them). So, make sure to use these platforms effectively.

How to become a successful digital marketer in 2021?

In this era, especially after the COVID-19 pandemic, many businesses following traditional marketing were exposed to digital marketing. So, this can be one of the best situations to start a digital marketing business.

Ok! Now, say that you have successfully started your digital marketing business! Since your brand is entirely new, people won’t be aware of it. So, your next step is to increase your brand awareness. 

You can use various ways to increase your brand awareness. We have listed those ways below.

1. Advertise

Advertising your digital marketing brand on popular social media platforms like Facebook, Instagram, YouTube, and Twitter is a quick and fantastic way to bring clients. Also, it can be very effective in increasing your brand awareness.

2. Offer free service

Yes, you heard me right! You can target small businesses that require digital marketing support and provide them excellent service for free. This will help in increasing your brand awareness, and it will also create a good impression among clients about your business.

Once you rinse and repeat this process for some time, you will start getting clients automatically. This is when you should gradually increase your pricing!

3. Use forums

This method might sound weird, but you can use it to increase your brand awareness.

Note: Don’t expect to get clients by following this method. Use this method only to increase your brand awareness.

You can find popular topics relevant to your niche on forums like Quora. Provide immense value to the people in your answer. In general, for your answer to getting lots of upvotes, your answer needs to be much more detailed and valuable compared to others.

4. Blog

Since you have your website ready, you can publish blogs to bring more clients and increase your brand awareness.

Do you know? Many people make a lot of money just by blogging. So, just imagine the amount of money that digital marketers make through their website. Probably, hundreds of thousands, if not millions per year.

Sure, if you are new to blogging, you might find it to be complicated. But, as for everything in this world, if you practice, blogging will also become easy. 

5. Email marketing

As a digital marketer, you can utilize email marketing to develop your own business as well. Fortunately, nowadays, email marketing has also become quite simple.

In email marketing strategy, first, you need to fix the motive behind collecting people’s mail addresses. We will explain the concept of email marketing with an example.

Say through your email marketing campaign you want to get more clients. So, in this case, you can offer people something for free in return for their email addresses. We would suggest offering them something like an e-book, digital course, or infographics.

If you wonder how to collect people’s mail addresses, you can collect them through opt-in forms. Opt-in forms can be placed in your website’s sidebar, or you can also put them on a dedicated landing page.

Once the people enter their email address and submit the form, autoresponders like Flodesk will automatically email them the product you wanted to offer.

We hope you have understood the concept of email marketing!

Conclusion

By this time, you should have got an answer to your question, “Is digital marketing profitable in 2021?”

In this era, digital marketing has become highly profitable, and it is the right time for you to start the digital marketing business.

If you are already a digital marketer, you should utilize this pandemic situation to scale your business. This is a wonderful opportunity because many businesses are looking for digital marketers to promote their products and services.

If you are worried about getting clients as a starter, don’t worry! Just follow the tips we have given in this blog to increase your brand awareness and increase your clients!